Operator's Guide: Pre-Seed → Series A
The actual milestones each round expects — not the marketing version. With ARR ranges, retention bars, and growth rates.
What investors actually want to see at each stage. The marketing is "great team, big market"; the truth is more specific.
Pre-seed (today)
- A working v0 in users' hands.
- 5-10 paying customers OR a clear path to them in 3 months.
- A founder who can talk for 30 minutes about the customer's job-to-be-done.
Seed
- $5-30k MRR or 20%+ week-over-week usage growth.
- One channel that works repeatably.
- A team beyond just the founders.
Series A
- $1-2M ARR.
- Net revenue retention >100%.
- Two channels with documented CAC payback.
- A category position — not just "AI for X."
Where founders trip
Confusing growth with traction
Growth on a tiny base isn't traction. 30% MoM from $1k to $1.3k MRR isn't a Series A signal.
Treating fundraising as a milestone
Raising money isn't the win. It's a tool to hit the next operating milestone faster than competitors.
Discussion
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