Founder Hubs
Every topic, mapped.
Each hub bundles a guide, the tools you'll use, the templates you'll copy, the resources to read, and the next step. Pick where you are.
By topic
Getting Started
How to Start a Business
Operator-grade guide to starting a business in 2026: idea selection, validation, first customers, legal setup, cash flow, and the tools to use today.
Getting Started
Business Idea Validation
A direct guide to validating a business idea before you build. Interviews, smoke tests, concierge MVPs, pre-orders, and the evidence hierarchy.
Growth
Your First 100 Customers
A practical, operator-grade playbook for getting from zero to your first 100 paying customers — without ad spend, without a network, without luck.
Finance
Startup Finance Fundamentals
The minimum finance every founder needs to know: runway, burn, gross margin, LTV:CAC, pricing, and the calculators to compute them.
Fundraising
Startup Fundraising
An operator's guide to fundraising — pre-seed, seed, and Series A milestones, deck structure, process, and the calculators you need.
Legal
Startup Legal Setup
Educational orientation to the legal stack first-time founders actually need — entity, founder agreements, IP assignment, privacy, and when to call a lawyer.
AI
AI for Founders
How to use AI as a co-founder, not a curiosity. Workflows, prompts, the AI stack, and the risks every operator needs to know.
Small Business
Running a Small Business
A practical guide for small business owners — not VC-backed startups. Cash flow, local lead generation, hiring, operations.
Idea
Startup Ideas
Where founders actually find startup ideas, the five filters that separate signal from noise, and what to do when you have too many or too few.
Validation
Customer Discovery
Run customer discovery interviews that produce signal, not validation theatre. The 5-question framework, how many to run, and how to spot fake demand.
Product
MVP (Minimum Viable Product)
How to scope and ship an MVP that learns instead of impressing. Concierge vs Wizard-of-Oz vs feature MVP, the 'leave out' principle, and a 2-6 week build plan.
Launch
Startup Launch
Launch a startup without faceplanting: the soft-launch principle, when Product Hunt helps, the 14-day pre-launch checklist, and what to measure in week 1.
Growth
Startup Growth
Real startup growth — growth loops, why most channels don't work for your business, and how to find the 1-2 that do. Without the growth-hack mythology.
Operations
Startup Operations
Operations for startups under 30 people: weekly review, monthly close, quarterly planning, and minimum-viable process that scales without strangling speed.
Hiring
Startup Hiring
Practical startup hiring: first 5 hires by stage, outcomes-based scorecards, contractor vs FT decision, and what NOT to outsource early.
Marketing
Startup Marketing
Pragmatic startup marketing — sharpening positioning, defining ICP, content vs ads at pre-PMF, and how to run the first marketing function with one person.
Sales
Startup Sales
Founder-led sales done well — qualification, demo discipline, contract anatomy, and the signals that tell you it's time to hire the first AE.
Product
Product-Market Fit
What product-market fit actually feels like, the four signals that prove it, the 40% test, and what changes after — without the cargo-cult mythology.
Scaling
Scaling a Business
What actually breaks as you scale — org, cash, customer types, hiring profile. The honest version, not the LinkedIn one.
Exit
Selling a Business
Honest exit options for founders — acquihire vs strategic vs PE vs secondary, what buyers actually pay for, and the 18-month preparation horizon that pays back.
Pricing
Pricing Strategy
How founders actually price: cost-plus vs value-based, packaging vs tiers, willingness-to-pay research, price increases without churn.
Retention
Customer Success & Retention
How to actually retain customers: activation vs retention, the 40% test, churn diagnostics, NPS reality, and account expansion.
Equity
Equity & Cap Tables
How founder equity actually works: co-founder splits, vesting, option pool sizing, 83(b), 409A, dilution math, and the mistakes that cost the most.
Strategy
Bootstrapping vs Raising
The honest comparison: bootstrapping vs venture capital. By business shape, founder lifestyle, metrics, and how to switch paths if you change your mind.
Strategy
Pivoting a Business
Real pivot mechanics: when to pivot vs persevere, the four pivot types, what to keep vs throw out, and how to communicate the change.
Getting Started
Starting a Business in the US (Delaware C-Corp)
Delaware C-corp formation, EIN, founder share issuance, 83(b) elections, state-of-residence vs state-of-incorporation. The actual mechanics, not the LinkedIn version.
Getting Started
Starting a Business in the UK (Ltd Company)
UK Ltd formation via Companies House, SEIS/EIS investor scheme qualification, VAT thresholds, founder NIC, and when to opt into the EMI option scheme.
Operations
Founder Payroll Setup (US + UK)
Payroll basics for founders: US W-2 vs 1099 + state registration; UK PAYE, salary vs dividends, IR35 for contractors. The decisions that hurt most when delayed.
Fundraising
Negotiating Term Sheets
Term sheet negotiation playbook: walk through the actual terms, what's standard, what's aggressive, what to fight for, and when to walk.
Hiring
International Hiring & EOR
Hiring across borders: contractor vs EOR, entity setup thresholds, equity for foreign nationals, payroll mechanics, IP assignment by jurisdiction.
Marketing
Startup PR & Press
Founder-led startup PR: when press matters and when it doesn't, building your journalist list, the announcement template, embargo mechanics, crisis comms.
Operations
Founder Mental Health
Founder mental health: real burnout warning signs, boundary-setting at startup speed, when to take a break, finding founder-focused therapy, the cost of overwork.
Finance
Founder Tax Planning — UK & US (Educational, Not Tax Advice)
Founder-focused tax planning for UK Ltd and US C-Corp / S-Corp founders: dividends vs salary, SEIS/EIS, BADR, QSBS §1202, AMT on ISOs. Educational only — speak to a qualified tax adviser before acting.
Sales
Partnerships & Business Development
How founders build partnerships that actually move the needle: channel resell, integration partners, co-marketing — and the structures that protect both sides. Plus when partnerships replace direct sales (and when they don't).
By business model
Business Model
Building a SaaS Business
Practical guide to building a SaaS business as a solo or small-team founder — niches, pricing, distribution, retention.
Business Model
Building an Agency
Agency business model fundamentals — pricing, positioning, scaling beyond hours-for-money, productisation.
Business Model
Building an Ecommerce Business
Practical ecommerce playbook — product selection, margin math, first sales channel, retention.
Business Model
Building a Micro-SaaS
Micro-SaaS playbook — narrow ICP, low ops, recurring revenue, ideal for solo founders.
Business Model
Solopreneur Business
Build a profitable one-person business — productised services, digital products, micro-SaaS, audience businesses.
Business Model
Building a Devtools Business
Building API and developer-tools businesses: bottom-up adoption, docs as marketing, PLG pricing, and the unit economics of selling to engineers.
Business Model
Open Source as a Business
How to monetise open source: the OSS-core, hosted-OSS, and OSS-adjacent models. Licensing choices, contributor economics, and the trap of monetising too late.
Business Model
Building a Marketplace Business
How marketplace businesses work: solving the chicken-and-egg problem, liquidity, take rates, and the metrics that predict whether a marketplace will compound.
Business Model
Building a B2C Subscription Business
How consumer subscription businesses work: activation, retention curves, churn diagnostics, win-back, and the unit economics most founders get wrong.
Business Model
Building in Regulated Industries (Fintech, Health, Legal)
How startups operate in regulated industries — fintech, healthtech, legaltech. Compliance as a moat, licensing decisions, partnership vs build, and timelines.
Business Model
Hardware / DTC Physical Products
Building a physical-product DTC business: MOQ economics, supplier negotiation, inventory + cash conversion, Shopify + 3PL stack, returns, when to add wholesale.
Business Model
Building a Healthtech Business
Building a healthtech business: HIPAA basics, FDA software-as-medical-device, clinical evidence, payer relationships, claims & billing, the regulatory cost curve.
Business Model
Web3 / Crypto Business
Founding a Web3 / crypto company: regulatory landscape (SEC, MiCA, FCA), token vs equity, treasury, listings, when NOT to do Web3.
Business Model
Building an EdTech Business
Building an EdTech business: B2C learner vs B2B school vs B2B2C teacher channels, content development costs, back-to-school cycle, FERPA / GDPR for under-13s.
Business Model
Building a Climate-Tech Business
Building a climate-tech startup: hardware-capex curve, grant funding (DOE, IRA, EU Innovation Fund), corporate procurement, carbon accounting, climate-VC sourcing.
Business Model
Building a Productised Services Business
How to build a productised services business: pick the wedge, price the package, design delivery, scale past the founder's hours. The fastest path to revenue for skilled operators.
50 hubs published. More launching as we research.