Founder Templates
Copy. Customize. Ship.
26 markdown templates for the work you'll do over and over — pitch decks, cold emails, investor updates, weekly reviews.
Strategy
Lean Canvas
One-page business model on a single screen. Use before you build.
Business Plan (Lightweight)
A modern, useful business plan — not the 60-page document banks ask for, the one operators actually need.
Customer Discovery Script
A 12-question script for customer interviews that gets people talking about their actual problem.
MVP Plan
A one-page MVP scope plan that tells you what to ship and what to cut.
Company One-Pager
One page that explains what you do, who you do it for, and why now — for investors, candidates, and your own team.
Sales
Cold Email (Founder-Led Sales)
A two-sentence cold email that gets 7-12% reply rates when the ICP is right.
Sales Call Script (Founder-Led, 20 min)
A 20-minute founder sales call script that's structured curiosity, not a pitch.
Go-to-Market (GTM) Plan
A one-page go-to-market plan: ICP, channels, motion, pricing, and the first 90-day sales targets.
Onboarding Email Sequence
A 7-email onboarding sequence that drives activation, not just opens — with subject lines and send timing.
Sales Compensation Plan
Base + variable structure, on-target earnings, accelerators, decelerators, ramp period, claw-back. The actual mechanics of paying salespeople fairly.
Fundraising
Pitch Deck (Pre-Seed)
The 10-slide pre-seed deck framework with the content for each slide.
Investor Update (Monthly)
The monthly investor update that builds trust instead of erodes it.
Board Update Template
Monthly or quarterly update for your board, investors, and key advisors. Honest, structured, action-oriented.
Legal
Founder Agreement Checklist
Educational checklist of every clause a founder agreement should address. Not a legal document.
SAFE Note — What to Check Before Signing
A founder's checklist for the SAFE you're about to sign — cap, discount, MFN, pro-rata, post-money vs pre-money. Not the SAFE itself.
NDA — Mutual NDA Checklist
What goes into a credible mutual NDA between founders — definition of confidential info, exclusions, term, return/destroy, governing law.
MSA — Master Service Agreement Checklist
What to check before signing or sending an MSA — payment, IP ownership, liability cap, indemnity, termination, warranty, governing law.
Employment Offer Letter
Educational employment offer letter shell: role, salary, equity, vesting, IP, at-will/contract language. Not a legal document — brief your lawyer with it.
Ops
Weekly Founder Review
A 15-minute Friday ritual that compounds — turn the week into a clean operating memo.
Standard Operating Procedure (SOP) Template
A repeatable process turned into a one-page document anyone on the team can follow.
Hiring Scorecard
Define a role's outcomes and the signals you'll use to assess candidates — before you start interviewing.
90-Day Plan
A structured plan for a new hire's first 90 days, a new founder quarter, or a new project — outcomes by day 30, 60, 90.
Performance Review Template
A founder-grade performance review that focuses on outcomes, growth, and the honest conversation managers usually avoid.
OKR Quarterly Plan
Outcome-based OKRs (Objective + 3-5 measurable Key Results) with monthly check-in cadence and scoring. The template that replaces 'we're so busy' with 'we hit 0.7'.
Statement of Work (SOW)
SOW template for services founders or project addenda to an MSA: scope, deliverables, milestones, acceptance, change-requests, fees, IP. Educational only.
Board Meeting Agenda & Minutes
60-minute board meeting agenda + minutes structure. The format that respects investor time and creates the audit trail you'll need at exit.