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Strategy

MVP Plan

A one-page MVP scope plan that tells you what to ship and what to cut.

Last updated May 19, 2026

What it is

A one-page plan that forces a clear MVP scope. Forces you to name the single test the MVP exists to run.

When to use it

After validation interviews, before you start building. Anytime you feel scope creep.

The template

# MVP Plan — [Project Name]

**Updated:** [DATE]
**Target ship date:** [14-30 days from now]

## The question this MVP exists to answer
- (One sentence. If you can't write it, you don't have an MVP.)

## The core user action
- The one thing a user does that determines if this works:
- How we'll know they did it (the metric):
- Target: __ users perform this action in week 1

## Must-have features (cut to 3 or fewer)
1.
2.
3.

## Explicit nice-to-have features (NOT shipping in MVP)
1.
2.
3.
4.
5.

## Things I won't build, ever (until proven otherwise)
1.
2.
3.

## What gets cut if we slip
- (Name the feature you'll drop if the timeline slips. Decide now, not in the panic moment.)

## Tech / no-code decision
- Building with: [code / no-code / manual / Notion + Stripe / etc.]
- Why this choice: [smallest thing that works]

## Launch criteria
- One real user has completed the core action: [ ]
- Payment / pricing is live: [ ]
- I have a way to talk to the first 10 users: [ ]
- I know the metric I'll watch in week 1: [ ]

## After launch — the 7-day decision
At day 7, look at the data:
- ___ users tried it
- ___ users completed the core action
- ___ told me unprompted that they want more
- ___ paid

If all four are positive → keep building.
If one is negative → fix that.
If two or more are negative → don't build the next thing yet; talk to users.

Common mistakes

  • Confusing 'MVP' with 'version 1 of the product' — the MVP is the test, the product comes after
  • Skipping the 'one question' step — without it, scope creeps inevitably
  • Naming the cut-list features but adding them anyway under pressure

Related tool

MVP Scope Planner

Related resource

Idea-to-MVP Sprint Map