Marketplace · CRM

CRM

The right CRM depends on team size, not enthusiasm. Start with what you have; upgrade when manual entry becomes friction.

Editorial picks; no paid placement.

Who this is for

Founders running founder-led sales for their first 10-500 customers.

The tools

HubSpot CRM

Free plan: Yes · From Free, paid from $20/user/mo

Best for: Default early-stage choice

Stage fit: Any

Affiliate relationship: No

Pipedrive

Free plan: No · From $14/user/mo

Best for: Pipeline-first B2B sales

Stage fit: First customers onwards

Affiliate relationship: No

Folk

Free plan: Yes · From $20/user/mo

Best for: Solo / network-driven sales

Stage fit: Idea to first customers

Affiliate relationship: No

Editorial independence: Some marketplace links may be affiliate links. Editorial placement is not determined by commission. See our affiliate disclosure.

Deeper comparison

Editorial pick guide

Best CRM for Startups

Comparison of the best CRM tools for early-stage startups — features, pricing, founder-fit, and the alternatives that beat the obvious choices.

Read the comparison

Related hub

Founder hub

Your First 100 Customers

A practical, operator-grade playbook for getting from zero to your first 100 paying customers — without ad spend, without a network, without luck.

Open hub

Other marketplace categories

AI Tools

Solo founders and small teams looking for AI leverage without subscribing to twelve tools.

Accounting

Founders setting up an accounting stack or replacing one that doesn't fit anymore.

Project Management

Teams of 2+ trying to coordinate work without losing it.

Legal / Admin

Founders setting up their first company structure or stitching together contractor agreements.

Design

Founders designing their own product, website, or marketing assets.

Hosting

Founders shipping a web product.