Marketplace · Analytics

Analytics

Don't drown in data. Pick one product analytics + one web analytics tool, and stop there.

Editorial picks; no paid placement.

Who this is for

Founders trying to actually use product data (not just have it).

The tools

Plausible

Free plan: No · From $9/mo

Best for: Privacy-friendly web analytics

Stage fit: Any

Affiliate relationship: No

Umami

Free plan: Yes · From Free (self-hosted) / $9/mo

Best for: Self-hosted web analytics

Stage fit: Any

Affiliate relationship: No

PostHog

Free plan: Yes · From Free / pay-as-you-go

Best for: Product analytics + session replay

Stage fit: First customers onwards

Affiliate relationship: No

Mixpanel

Free plan: Yes · From Free / $24/mo

Best for: Event-based product analytics at scale

Stage fit: Growth

Affiliate relationship: No

Editorial independence: Some marketplace links may be affiliate links. Editorial placement is not determined by commission. See our affiliate disclosure.

Other marketplace categories

AI Tools

Solo founders and small teams looking for AI leverage without subscribing to twelve tools.

CRM

Founders running founder-led sales for their first 10-500 customers.

Accounting

Founders setting up an accounting stack or replacing one that doesn't fit anymore.

Project Management

Teams of 2+ trying to coordinate work without losing it.

Legal / Admin

Founders setting up their first company structure or stitching together contractor agreements.

Design

Founders designing their own product, website, or marketing assets.