Company One-Pager

# [Company Name] — One-Pager

**Updated:** [DATE]
**Stage:** [Pre-seed / Seed / Series A / Bootstrap]
**Website:** [URL]

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## What we do (1 sentence)

[One sentence that names the customer, the problem, and the outcome. Plain English. No buzzwords.]

> Example: "We help SMB ecommerce stores recover the 15% of carts that churn after the first email, using behavior-triggered SMS."

## The problem

[2-3 sentences. Whose problem. How big it is. What people do today that doesn't work.]

## Our solution

[2-3 sentences. What we built. The core unlock. What it doesn't try to do.]

## Customer

- **Who pays:** [Role + company size + situation]
- **Customer count:** [N customers, with optional ICP breakdown]
- **Pricing:** [Plan name → $/period; typical contract size]

## Why now

[1-2 sentences. The shift in the last 12-24 months that made this possible (or necessary) now.]

## Traction

- **Revenue:** [Current MRR or ARR; growth rate]
- **Customers:** [N customers, retention/NRR signal if good]
- **Other signal:** [Strong indicator: organic growth, NPS, big logo, etc.]

## Market

- **TAM (bottom-up):** [N customers × ACV = $X]
- **SOM in 3 years:** [Realistic capture]

## Team

- **[Co-founder name]** — [Role]. [One-line credibility: prior company, domain, why this person for this problem.]
- **[Co-founder name]** — [Role]. [Same.]
- **Hiring next:** [Open roles]

## Ask

- **Raise:** [Amount + stage] OR **Bootstrap, not raising** OR **Strategic conversation only**
- **Looking for:** [Specific help — intros to X-type customers, advisors in Y, etc.]
- **Contact:** [Your name + email]

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**Why a one-pager beats a deck**: Decks are read with you talking. One-pagers are read alone, often on a phone, by someone who has 90 seconds. If your one-pager doesn't earn the meeting, your deck won't either.