90-Day Plan

# 90-Day Plan — [Role / Quarter / Project Name]

**Owner:** [Name]
**Manager / Sponsor:** [Name]
**Start date:** [DATE]
**Review date:** [DATE + 90 days]

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## Mission

[1-2 sentences. The reason this role / quarter / project exists. Sharp enough that a peer can quote it back.]

> Example: "Own the activation funnel for new SMB signups so 50% of trial users complete the core action within 7 days — up from 30% today."

## Outcomes by day 30, 60, 90

### Day 30 — Learn + ship one thing

- [ ] [Onboarding outcome — meet N people, ship N small thing, document N existing process]
- [ ] [First measurable win — shipped, deployed, signed]
- [ ] [Map of the system — who owns what, what's working, what isn't]

### Day 60 — Diagnose + plan

- [ ] [Diagnosis of the biggest leak / opportunity, with evidence]
- [ ] [Plan for the day-90 outcome, reviewed with manager]
- [ ] [Started executing on the biggest bet]

### Day 90 — Deliver the headline outcome

- [ ] [The thing the role / quarter / project exists to produce]
- [ ] [Measurable: name the metric + the target number]
- [ ] [Plan for the next 90 days written]

## Key relationships

The 5-7 people you must build a strong working relationship with in the next 90 days. Each gets a 1:1 within the first 2 weeks.

- [Name] — [Role] — [Why they matter to your success]
- [Name] — [Role] — [Why]
- [Name] — [Role] — [Why]

## Mistakes I want to avoid

[Honest list. Reviewed weekly. Examples:]

- Shipping fast at the expense of getting the metrics instrumented first
- Hiring before fixing the broken process the new hire would inherit
- Confusing 'meeting lots of people' with actually understanding the system
- Letting urgent tickets crowd out the headline outcome

## Weekly review cadence

Every Friday, 30 minutes, with manager / sponsor:

- What got done this week vs the plan
- What's blocked
- What's the one priority next week
- Update the 90-day outcomes if the plan needs to change

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**Discipline reminder**: the 90-day plan only works if you read it on Monday and Friday every week. Without the cadence, it becomes a write-once doc that nobody references.