Pitch Deck (Pre-Seed)

# Pitch Deck — [Company Name]

**Stage:** Pre-Seed · **Round target:** $[X]

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## Slide 1 — Title
- Company name (large)
- One-line tagline (verb-led, specific): "We help [WHO] do [WHAT]"
- Logo
- Founder names + emails
- Round target + close date

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## Slide 2 — Why Now
- The shift in the last 12-24 months that makes this possible now
- Could be: regulation, technology, behaviour, cost curve, supply chain
- One concrete data point that proves the shift is real

(If you can't fill this slide convincingly, the pitch has a credibility hole.)

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## Slide 3 — Problem
- One specific customer quote (with name + role + company size if possible)
- One-line summary of the problem in plain English
- Optional: brief context on how big this problem is in their daily/weekly work

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## Slide 4 — Solution
- Screenshot or short product demo (1-3 frames)
- One sentence describing what your product does
- (Resist the urge to describe how — that's slide 5.)

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## Slide 5 — How it works
- Three steps maximum
- Each step in 5 words or fewer
- Visual: arrow diagram, three icons, or three frames

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## Slide 6 — Market
- Bottom-up sizing only (X customers × Y price = $Z market)
- Don't quote Gartner / "$X trillion TAM"
- Define your initial wedge first, then expansion

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## Slide 7 — Traction
- Retention curve OR weekly cohort signal (not vanity MRR)
- Customer count or active user count
- One quote from a paying customer

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## Slide 8 — Business Model
- Who pays, how much, how often
- Gross margin
- Sales cycle (if relevant)
- Path to $1M ARR in one bullet

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## Slide 9 — Team
- Founders only, max 3
- Each: photo, name, one-line credential, why-this-person-for-this-problem
- (Resist "advisors" slide at pre-seed — investors will assume they're cosmetic.)

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## Slide 10 — Ask
- Specific dollar amount
- Specific milestones you'll hit with that capital (be honest)
- Specific use of funds (engineer hires, runway months, channel tests)
- Contact: email + Calendly link

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## Appendix (DON'T put in main deck — send if asked)
- Competitive landscape (one slide)
- Detailed financial model summary (one slide)
- Roadmap (one slide)
- Cap table (one slide)
- More customer references (one slide)