Lean Canvas

# Lean Canvas — [Your Business Name]

**Updated:** [DATE]

## 1. Problem
- Top 3 problems your customer is trying to solve, in their own words:
  - [Problem 1]
  - [Problem 2]
  - [Problem 3]
- Existing alternatives they use today:
  - [Alternative 1 — e.g. a manual workaround, a competitor, a spreadsheet]

## 2. Customer Segments
- Target customer (one sentence):
  - [Role + company size + situation]
- Early adopter (the customer most likely to buy first):
  - [More specific description]

## 3. Unique Value Proposition
- Single, clear, compelling message that explains why you're different and worth buying:
  - [One sentence]
- High-level concept (e.g. "Uber for X", "Stripe for Y" — only useful if it's accurate):
  - [Optional analogy]

## 4. Solution
- Top 3 features that solve the top 3 problems above:
  - [Feature 1]
  - [Feature 2]
  - [Feature 3]

## 5. Channels
- How you'll reach customers (in order of priority):
  1. [Primary channel — e.g. direct outreach to 50 ICPs]
  2. [Secondary channel — e.g. niche community presence]
  3. [Future channel — e.g. SEO content]

## 6. Revenue Streams
- Pricing model:
  - [e.g. $49/mo per user, or one-time $499]
- Lifetime value estimate (rough):
  - [$X]
- Gross margin target:
  - [%]

## 7. Cost Structure
- Customer acquisition cost (target):
  - [$X]
- Distribution costs:
  - [List]
- Hosting / fixed costs:
  - [List]
- People costs:
  - [List]

## 8. Key Metrics
- The 1–3 numbers you'll watch every week:
  - [Metric 1 — e.g. paying customers]
  - [Metric 2 — e.g. activation rate]
  - [Metric 3 — e.g. monthly net new MRR]

## 9. Unfair Advantage
- What's hard for competitors to copy?
  - [Insider knowledge / network / proprietary data / personal brand / something else]
- If you're not sure, write "TBD" and keep building. Most unfair advantages emerge from doing the work.