Weekly Founder Review

# Weekly Founder Review — Week of [DATE]

**Founder:** [NAME]
**Time written:** [TIME]
**Energy this week (1-10):** ___ · **Last week:** ___
**Satisfaction this week (1-10):** ___ · **Last week:** ___

> Why both? Energy is fuel. Satisfaction is direction. A week can be high-energy + low-satisfaction (treadmill) or low-energy + high-satisfaction (intense but right). Track the gap.

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## Three things that worked
1.
2.
3.

## Three things that didn't
1.
2.
3.

## The one metric I'm tracking this quarter
> Pick ONE. Quarter-on-quarter consistency matters more than tracking the perfect metric. North-star metric is fine; weekly active customers, MRR, paid signups, qualified pipeline are all fine. The choice matters less than tracking the same thing for 12 weeks straight.

- Metric name:
- This week: ___
- Last week: ___
- Delta: ___
- Trailing 4-week average: ___
- Why it moved (or didn't):
- What we'll try next week to move it:

## The decision I'm sitting with
- Decision:
- Tradeoffs:
- What I need to know to decide:
- Deadline to commit:

## Customer signal this week
- Best thing a customer said:
- Worst thing a customer said:
- Repeat request I've now heard 3+ times:
- One customer I owe a follow-up to:

## Wins worth noting (for me, for investors, for my future self)
- Customer wins:
- Product ships:
- People wins:
- Personal wins:

## What I'm carrying that I shouldn't be
- (One thing I keep meaning to do, but haven't. Why am I avoiding it?)
- (What would have to be true for me to drop it entirely?)

## What I'd tell next-week me
> Write the one sentence you'd want to read first thing Monday morning. Tone: kind older sibling, not drill sergeant.

-

## Commitments for next week (max 3)
> Three is the cap. If you list five, you'll ship none. Better to ship 3 than promise 5.

1. By [day]:
2. By [day]:
3. By [day]:

## One thing I'm grateful for
- (Optional. Compounds.)

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## Worked example (delete before using)

**Week of:** Feb 10
**Energy:** 6 / Last week 8 · **Satisfaction:** 8 / Last week 5

**Worked:** (1) Two demos converted to paid. (2) Shipped the onboarding rewrite. (3) Said no to a partnership that would have eaten Q2.

**Didn't:** (1) Slipped on the hire. (2) Skipped the gym. (3) Took 4 days to reply to investor X.

**Metric:** Weekly active customers. This week: 142. Last week: 127. Delta: +15. Trailing avg: 118. Moving because the onboarding rewrite cut day-7 drop-off by 11pts. Next week: ship the email re-engagement sequence.

**Decision:** Whether to hire the senior eng candidate or split into two mid-level hires. Tradeoffs: senior is +6 weeks faster but $30k more burn / month and concentration risk. Need to know: can mid-level pair work for the platform refactor. Decide by Wed.

**What I'd tell next-week me:** "Your job this week is to ship one thing customers will notice. Everything else is noise."

**Commitments:** (1) Send hire offer by Wed. (2) Ship email sequence by Fri. (3) Reply to investor X by Mon EOD.

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**Self-review prompt:** Read last week's review before writing this one. Did I do what I said I would? What didn't, and why? Adjust this week's commitments accordingly. Once a quarter, re-read the last 12 weeks back-to-back — the patterns are what you can't see week-to-week.