Bootstrap to $100K ARR

What you'll learn

• Validate an idea against 10 real customer conversations before building
• Run founder-led acquisition that produces 10 paying customers without paid ads
• Design an activation flow that lifts D7 retention 20-40 points
• Build a retention discipline that compounds — not an acquisition treadmill
• Diagnose which lever (acquisition / activation / retention) is actually broken
• Know when to stop bootstrapping and consider raising

1. 01

   Pre-revenue: validating before you build

   The cheapest mistake to fix is the one you catch in conversation, not in code. This module covers the 10-conversation validation arc, how to spot real demand vs polite interest, and the wedge that becomes your MVP.
   3 lessons54m
   • 01The 10-conversation validation arc18m
   • 02Real demand vs polite interest14m
   • 03Picking the wedge that becomes your MVP22m
2. 02

   Founder-led acquisition

   Paid ads don't work at zero customers. This module covers the four channels that consistently produce the first 10-50 paying customers for solo SaaS founders, and how to pick the right one for your ICP.
   3 lessons1h 8m
3. 03

   Conversion and activation

   Getting people to sign up is the easy part. Getting them to the moment of value before they churn is the whole game. This module covers activation events, onboarding flows, and the metrics that surface where users actually drop off.
   3 lessons1h 4m
4. 04

   Retention as the growth engine

   A 5% monthly churn rate caps your maximum MRR at 20x monthly new. At 2% the ceiling is 50x. Retention is the highest-leverage lever and the most-ignored in early-stage. This module is how to fix it.
   3 lessons1h 10m