All tools

Calculators

CAC Payback Calculator

Months to recover acquisition cost from gross profit per customer, with healthy/warning bands.

Free · no signup required · runs entirely in your browser

$
$
%
Gross profit / month / customer$150.00
Payback period8.0 mo
12-month CAC return1.50×

Verdict

Healthy

6-12 months payback is the SaaS benchmark. Scale carefully; watch for payback drift as you grow.

Related glossary terms