Outbound Sequence Template — 7 touch cadence

A 7-touch outbound cadence that consistently lands a 7-12% reply rate when the ICP and signal are right. Use as a starting point, not gospel.

Touch 1 — opener (Day 0)

Subject: {firstName}, quick question on {trigger}

Body: Two sentences. Specific observation about their company. One open question. No pitch.

Touch 2 — value drop (Day 3)

Share a relevant artifact — a benchmark, a teardown, a 2-minute video. No ask.

Touch 3 — gentle bump (Day 6)

Subject: re: previous. Body: one line. "Worth a 15-min call?"

Touch 4 — pattern interrupt (Day 11)

Change format. Voice note, Loom, LinkedIn message. Reference the previous emails.

Touch 5 — case study (Day 16)

One paragraph on a similar customer's outcome. Numbers in the body, not the subject.

Touch 6 — break-up (Day 22)

Subject: closing the loop. Body: "Should I stop reaching out?" — high reply rate when sent honestly.

Touch 7 — long tail (Day 40)

One last note, brief, no pitch, just useful. ~15% of total replies come from this touch.

What to A/B test

• Subject line length (3 words vs 8)
• Opener style (observation vs question)
• Send time (Tuesday 7am vs Thursday 3pm in their timezone)
• CTA strength (soft "worth a chat" vs direct "book here")