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Filtering:Marketing & Sales

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ArticleIntermediate

Climate-tech procurement cycles — why your B2B sale takes 18 months

The realistic enterprise procurement timeline for climate-tech, the gates each deal moves through, and the founder behaviours that compress the cycle.

Marketing & Sales015h ago

TemplateIntermediate

Pricing your first SaaS tier — the 90-minute exercise

A concrete walkthrough for setting your first SaaS price: the 5-question customer interview, the 3-tier shape, and the price ladder that gets to a sustainable number in 90 minutes.

Marketing & Sales215h ago

ArticleIntermediate

Devtools distribution: GitHub stars vs. Show HN vs. content

The three channels every devtools founder considers, what each is actually for, and the realistic conversion rates from each to paying customers.

Marketing & Sales015h ago

ArticleIntermediate

The chicken-and-egg playbook every marketplace founder reuses

The five proven shapes for kickstarting marketplace liquidity from zero supply and zero demand — pick by what you have.

Marketing & Sales015h ago

ArticleIntermediate

B2C edtech freemium conversion benchmarks

Realistic free-to-paid conversion rates by edtech segment, the design choices that move them, and the metric most founders track wrong.

Marketing & Sales015h ago

ArticleIntermediate

How to raise productised-service prices without losing customers

The pricing-up playbook: when to do it, how to communicate it, what to grandfather, and the realistic loss rate to expect.

Marketing & Sales115h ago

ArticleIntermediate

The devtools pricing-too-low trap

Why developers' loud preference for cheap tools doesn't mean you should price for individual developers — and the model that captures real value.

Marketing & Sales015h ago

ArticleBeginner

The First 100 Customers Playbook

An operator-grade map for going from zero to your first hundred paying customers — without burning capital.

Marketing & Sales2,8424d ago

TemplateIntermediate

Outbound Sequence Template — 7 touch cadence

Copy-paste 7-step cold outbound cadence with subject lines, openers, and what to A/B test.

Marketing & Sales3,1201w ago

ArticleIntermediate

Growth Loops That Compound

Why one well-designed loop beats five mediocre acquisition channels, with worked examples.

Marketing & Sales1,9812w ago